Amazon Prime Day 2020 – What You Need to Know

Large retail sales are no longer reduced to a small-veiled collaboration with major US vacations. A lot of retailers have created their own “holidays.” For instance, Nike has Air Max Day, Nordstrom has its popular Anniversary Sale. And likewise, the monstrous online Amazon has its Amazon Prime Day.

What Is Amazon Prime Day?

Amazon Prime Day is the biggest, global buying of goods event solely for Prime members (Prime is just $5.99/month). Amazon Prime Day was introduced in 2015 to mark Amazon’s 20th anniversary. The first Amazon prime day only occurred for a one-day retail holiday, which sought to surpass Black Friday as the sales occasion of the year.

Amazon Prime Day was a huge success last year. Within the 48-hour sale, which held on July 15th to 16th, Prime members purchased more than one hundred and seventy-five million items (175 million goods). It was the largest shopping day in business history before it was overtaken by Cyber Monday shortly after, a similar cycle of record-breaking.

amazon prime day 2020 statistics

The conversion rate surpassed 10% last year's Prime Day in the US. A strong conversion rate indicated that Americans were more direct in their Prime Day shopping searches. Total transactions reached over 20 million, which was 2 million more than on Black Friday and Cyber Monday combined.

Top 10 Internal Searches on Prime Day 2019

1. “Nintendo Switch”​1.90M
2. “TV“1.81M
3. “Fire Stick“1.66M
4. “Headphones“1.30M
5. “Air Fryer“1.28M
6. “Instant Pot“1.26M
7. “Fitbit“1.25M
8. “Wireless Earbuds“1.20M
9. “Ring Doorbell“1.18M
10. “iPad“ 1.16M

Within Amazon Prime Day, you can get prices of goods at their cheapest rate ever, even cheaper when compared to the price of goods on Black Friday. From the kitchen, home, beauty, tech, and almost every other category, you can think of.  However, only Prime members can access these deals.

When Is Amazon Prime Day 2020?

The dates for Amazon Prime Day for this year 2020, has not yet been declared. But from past years, we hope it will happen again in mid-July.

Each year, the sale occasion lasts longer and longer, therefore don’t be astonished if Amazon Prime Day 2020 surpassed 48 hours. Plus, since it will observe the company’s silver jubilee (25th anniversary), Amazon is certain to make this year’s Prime Day extraneously special.     

How it Compares to Amazon Black Friday

Many people still consider Amazon Black Friday as the king of deal days, but when you look at the comparison between both, Amazon Prime Day beats Amazon Black Friday. A 4-year price comparison done by and proves that price OF items during Amazon Prime Day surpasses that of Amazon Black Friday. And this year Amazon Prime Day could have more sales than last year.

amazon prime day 2020 traffic

For the sake of comparison, in 2017, 76 percent of the items bought on Amazon Prime Day was by far better than that of Amazon Black Friday. That number got to 77 percent of the items bought in 2016 and 64 percent in 2015. Last year’s Amazon Prime Day was a two-day event that discounted many items and deals spread over Amazon subsidiaries.    

One good news about Amazon Prime Day is that you don’t need to stay up late before placing orders. The best deals on Prime Day historically have occurred during the day.

What to Expect

There are a lot of cool deals to expect on Amazon Prime Day 2020 that will beat your imagination. In 2019 Prime Day, prime Members took advantage of hot deals like; 3-months of Kindle Unlimited for free to save $30, fire TV Recast to save $100, $31 off the 4-months of Amazon Music Unlimited for $0.99 only. In the US, products as DNA Test and Instant Pot were among the best sellers in 2019 Amazon Prime Day.

Prime Day 2019 – Best Selling Products:

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